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AI for industrial sales & applications engineering

Meet Axle, your autonomous Applications Engineer.

Axle turns technical RFQs into engineered, priced quotes. It understands the application, selects and configures the right products, runs required sizing calculations, builds the BOM, gets vendor pricing, validates the solution, and prepares the quote for review.

Built for industrial distributors, manufacturers and reps.

app.getaxle.ai · RFQ Q-1184 · Produced water transfer pump · Karnes County
Illustrative
Customer sent9:12 AM
From: Operations superintendent, Karnes County · Subject: Transfer pump, need a quote by Friday
Need a transfer pump for produced water on the new pad. 300 GPM at 180 ft TDH, 316 stainless wetted parts, 460V three phase, outdoor install. Spec attached. Quote by Friday if you can.
Produced water transfer spec.pdf · 3 pages
Spec p.2, excerpt
Design flow300 GPM
Total dynamic head180 ft
FluidProduced water, SG 1.05, 95°F
SolidsSee note 4
Wetted materials316 SS
Power460 V / 3 ph / 60 Hz
Axle extracted9:13 AM
read email · read spec (3 pp) · cross-checked 7 values · 2 gaps found
  • Flow: 300 GPMemail + spec p.2
  • Head: 180 ft TDHemail + spec p.2
  • Fluid: produced water, SG 1.05, 95°Fspec p.2
  • Wetted materials: 316 SSemail + spec p.2
  • Power: 460 V, 3 ph, 60 Hzemail
  • Environment: outdoor, Karnes Countyemail
  • Needed by: Fridayemail
2 questions sent to the customer, 9:14 AMSuction condition: flooded or lift? Not stated. · Solids content: spec says "see note 4," no note 4 attached.
Selection9:18 AM
matched duty to curve library · applied customer standard ES-204 (seal plan) · compared 3 approved past jobs
ANSI B73.1 end-suction process pump, 3x2-10, 316 SS
25 HP TEFC motor, 460 V, 3,560 RPM. Single mechanical seal, Plan 11. Fabricated steel baseplate, coupling guard.
Why: duty point sits inside the best-efficiency window of this hydraulic; 316 SS meets the wetted-materials spec; matches three approved jobs for this customer in the last year.
Flow (GPM)Head (ft)01002003004005000100200 BEP window Duty: 300 GPM @ 180 ft Shutoff 214 ft System curve
Trimmed 3x2-10 at 3,560 RPM. Shutoff 214 ft, BEP 330 GPM. Efficiency at duty: 72%.
Sizing checks9:19 AM
calculations run in code, not by the model · inputs and margins shown
  • ✓NPSH margin: NPSHa 22 ft, NPSHr 9 ft at duty13 ft margin
  • ?NPSHa assumes flooded suction, pending customer answerassumption
  • ✓Motor: 20.3 BHP at duty, 25 HP selected, 81% loaded; runout stays inside the service factorSF 1.15
  • ✓Duty inside 80 to 110% of BEP91% of BEP
  • ✓Materials: 316 SS casing, impeller, shaft sleevemeets spec
  • ✓Seal plan 11 per customer standard ES-204standard applied
  • ✓Outdoor: TEFC motor, epoxy coating, drain plugsaccessory rule
BOM built: 14 linesPump, motor, baseplate, coupling and guard, seal, seal support, gauges, isolation valves, check valve, flex connectors, anchor bolts, grout, startup service, freight.
Vendor cost, availability, customer pricing9:27 AM
priced 14 lines · 2 vendor RFQs sent and answered · 1 stale price refreshed · customer contract pricing applied · margin floor 18%
#ItemQtyVendor costSourceLeadSell
1Pump, ANSI 3x2-10, 316 SS1$6,120vendor quote · today4 wk$7,650
2Motor, 25 HP TEFC, 460 V1$2,150price file · Sep 2026stock$2,690
3Baseplate, fabricated steel1$880vendor quote · today4 wk$1,100
4Mechanical seal, Plan 111$610was 41 days old, refreshed2 wk$760
5Coupling and guard1$290price file · Sep 2026stock$365
6Isolation valves, 3" and 2", 316 SS2$740price file · Sep 2026stock$925
8 more lines: seal support, gauges, check valve, flex connectors, anchors, grout, startup, freight
Total cost$11,780
Total sell$14,730
Margin20.0% · above 18% floor
Validation report9:38 AM
11 checks · 11 passed · 0 failed · 1 assumption open
  • ✓Every extracted requirement covered by the selection7 of 7
  • ✓Wetted materials match spec316 SS
  • ✓Duty inside allowable operating region91% BEP
  • ✓NPSH margin at or above 3 ft13 ft
  • ✓Motor within service factor to runout25 HP, SF 1.15
  • ✓Seal plan matches customer standardES-204
  • ✓BOM complete per accessory rules for outdoor install14 lines
  • ✓All vendor pricing under 30 days old1 refreshed
  • ✓Margin at or above floor20.0%
  • ✓Lead time inside requested date4 wk of 6
  • ✓Option compatibility (motor, seal, coupling)valid
What Axle isn't sure about 
1 assumption, listed for the engineerNPSHa calculated for a flooded suction. If the customer answers "lift," Axle re-runs the NPSH check and re-selects if the margin drops below 3 ft.
Confidence: high. Ready for review.
Every number on this quote traces to the email, the spec, the curve library, a dated vendor quote, or your price file. Nothing was estimated.
Prepared in your templates9:41 AM
quote and proposal from your Word template · BOM from your Excel template · submittal package assembled
Proposal Q-1184.docxYour template, your terms, 2 pages
BOM Q-1184.xlsx14 lines with part numbers, sources and lead times
Submittal package.pdfPump datasheet, performance curve, motor data
Human review9:41 AM
Level 1: review every job
Quote Q-1184 is ready for your approval.

11 of 11 checks passed. One assumption open, flagged above. Margin 20.0%, above floor.

AERouted to your Applications Engineer
On approval: quote emailed to the customer, quote created in ERP, opportunity updated in CRM, submittal attached. 29 minutes from RFQ to review.
Product in action

From RFQ to engineered quote.

The customer sends what they always send. Axle does the applications-engineering work in between, and hands your engineer a finished quote to approve.

Customer sends

  • An email or formal RFQ
  • Technical specifications
  • Datasheets and spreadsheets
  • Site conditions, deadlines, and preferences

Axle does the work

1Extracts the application requirements: duty, fluid or gas, conditions, materials, power, environment, codes.
2Identifies what is missing and asks, instead of assuming.
3Selects, configures and sizes the right products for the application.
4Builds the BOM: the main equipment plus every accessory the job needs.
5Gets vendor cost, availability and lead time.
6Applies your customer pricing and margin rules.
7Runs engineering and commercial validations against specs, compatibility rules, and history.
8Prepares the quote, proposal or submittal in your template.
9Updates your business systems once the job is approved.

Engineer reviews

  • Quote, proposal or submittal, ready to send
  • BOM with every line traced to its source
  • Assumptions and open questions, listed
  • ERP and CRM records updated on approval
The problem

Your best engineers shouldn't spend their day building quotes.

Applications Engineers are the scarcest people in a technical sales organization. Most of their week goes to work that doesn't need their judgment.

Where the hours go

  • Reading RFQs, emails and spec packages line by line
  • Searching catalogs and selection tools
  • Digging up the last job like this one
  • Building the BOM, accessory by accessory
  • Requesting and chasing vendor pricing
  • Copying data between email, ERP, CRM and Excel
  • Assembling the quote document and the submittal package

What it costs

  • Slow response times on the opportunities that reward speed
  • RFQs that never get quoted because the queue is full
  • Expensive engineering capacity spent on data entry
  • Dependence on two or three senior people who hold the knowledge
  • Growth that requires hiring engineers you can't find

Axle adds Applications Engineering capacity without adding headcount.

The category

What is an autonomous Applications Engineer?

A system that can receive a technical customer request and perform the applications-engineering work around it: understand the application, engineer the solution, source and price it, validate it, and deliver the quote. How much of that runs without a human is your decision, per class of work.

Level 1

Review every job

Axle does the work. An engineer reviews everything before it goes out. This is the default for every new deployment.

Level 2

Review exceptions

Axle handles standard work end to end and escalates anything outside the rules: unfamiliar applications, failed validations, margin below floor, missing information.

Level 3

Autonomous standard applications

Approved, repeatable classes of work execute automatically, with the audit trail intact. You choose which classes, and you can pull any of them back to Level 1 at any time.

How Axle works

Six stages. One job.

01

Understand

Reads RFQs, emails, specifications, datasheets and spreadsheets. Extracts the application and flags what is missing.

02

Engineer

Selects products, configures the solution, runs calculations, sizes equipment where the application requires it, and builds the BOM.

03

Source

Gets cost, availability, lead time and supplier information for every line, with the date on it.

04

Price

Applies customer pricing, contract discounts, margin requirements and your commercial rules.

05

Validate

Checks engineering constraints, compatibility, specifications, pricing, margin and every assumption it made.

06

Deliver

Generates the quote, proposal or submittal in your format and updates ERP, CRM or whatever runs your business.

Verification

AI shouldn't guess when engineering matters.

Axle doesn't produce an answer and hope. It combines AI reasoning with the things that make engineering work trustworthy, and shows its evidence.

"How would AI let me know when it's not sure?"

COO, I&E supply house, first question in the first demo

What Axle reasons with

  • Deterministic calculations, not model arithmetic
  • Manufacturer and product configuration rules
  • Engineering constraints for the application
  • Your historical approved jobs
  • Customer-specific specifications and standards
  • Source evidence attached to every value
  • Escalation to a human when confidence is low

What Axle validates before review

  • Application requirements against the selection
  • Product compatibility across the BOM
  • Sizing and calculation results
  • Configuration rules and option validity
  • Customer specifications and approvals
  • Pricing, margin, availability and lead time
  • Unresolved assumptions, listed for the engineer

Axle doesn't just produce an answer. It shows why the answer is correct. When it isn't confident, it asks.

Axle engineering workspace: extracted requirements with sources, two open questions sent to the customer, a pump selected on the curve inside the BEP window, two candidates ruled out, six sizing checks with values, and validation 11 of 11 passed with one assumption

The engineering stage as the engineer sees it: every requirement with its source, the selection on the curve, the candidates ruled out and why, the checks with their values, and the one thing Axle wasn't sure about, flagged.

Institutional knowledge

Turn your best engineer's experience into company knowledge.

Every industrial company depends on a few people who know what actually works in the field: the vendor quirks, the customer preferences, the substitutions, the configuration rules that aren't in any catalog. Axle learns that knowledge and applies it on every job.

Axle learns from

  • Product catalogs and manufacturer manuals
  • Historical RFQs and the quotes that answered them
  • Final BOMs, as sent
  • Customer standards and specifications
  • Your engineering and commercial rules
  • Engineer corrections on Axle's drafts
  • Win, loss and outcome data where you track it

So the whole team quotes like the veteran

  • The right substitution when the specified part is on backorder
  • The accessory the customer always needs and never lists
  • The vendor whose lead times slip in Q4
  • The configuration that failed in the field last year
  • The customer who requires a specific seal plan on every pump

Every approved application makes Axle more useful on the next one.

Human + Axle

Your engineers make the decisions where expertise matters most.

Axle handles

  • Routine RFQ review and requirements extraction
  • Catalog research and product selection
  • Standard sizing and configuration
  • BOM creation
  • Vendor pricing, availability and lead time
  • Quote, proposal and submittal preparation
  • Documentation and system updates

Applications Engineers focus on

  • Difficult and novel applications
  • Ambiguous requirements and the customer conversation
  • High-risk engineering decisions
  • Unusual failures and exceptions
  • Strategic recommendations
  • Final approval, wherever you require it

Axle isn't designed to eliminate engineering judgment. It's designed to stop wasting it.

Business impact

More quotes out. Fewer hours in.

What changes when the applications-engineering work stops waiting on your busiest people.

Revenue

  • Quote more of the opportunities you already receive
  • Respond in hours, not days
  • Stop losing RFQs to the queue
  • Add sales and application capacity without waiting on a hire

Cost

  • More output per Applications Engineer
  • Repetitive research and data entry removed
  • Growth without equivalent headcount growth
  • New hires productive in weeks, not quarters

Margin

  • Current vendor costs on every line
  • Consistent customer pricing
  • Margin rules enforced, not remembered
  • Valid alternatives surfaced when they're better

Risk

  • Engineering validations on every job
  • Rules applied the same way every time
  • Institutional knowledge that doesn't retire
  • Full audit trail and human review thresholds

At Axle's first deployment, an industrial supply house in South Texas, every proposal goes out the same day the request arrives.

Industries

Built for technical industrial sales, wherever the product has to be engineered to the application.

The engines are the same for every customer. What's configured is yours: your catalog, your specs and standards, your templates, your pricing rules, and the way your team already works. If your quotes require engineering the product to the application, Axle fits. How that works →

Integrations

Axle works inside the systems you already use.

No new system for your engineers to live in. Axle reads from and writes to the tools that already run your business, scoped during onboarding to what you actually run.

EmailERPCRMProduct & PIM dataDocument storageVendor portals & price filesExcel & Word templates

Connectors are configured per deployment. Where a system has no API, Axle works from the exports and files you already produce.

Security

Your data stays yours.

  • Encrypted in transit and at rest
  • Every customer's data logically isolated
  • Role-based permissions and account controls
  • Audit trail of every draft, edit, approval and send
  • Human approval thresholds you set, per class of work
  • No training of general models on your data
  • Published subprocessor list and 48-hour breach notification
  • Data returned or deleted on request

Read the security overview →

Get started

Put an autonomous Applications Engineer on every RFQ.

Process more opportunities. Respond faster. Give your experts their time back. Book thirty minutes and bring a recent RFQ; we'll walk through what Axle does with it.

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